Red Pencil is an independent consultancy set up by Natasha Roe and Alec Leggat in 2002. Between us we have many years’ senior experience of communications, fundraising and marketing for charities and social enterprises of all sizes.

As well as the Red Pencil team, we have gathered trusted colleagues during our time in the sector who we collaborate with to deliver larger projects or initiatives that require expertise outside our own.

So if you have a project you think we can help with please get in touch.

In safe hands

To offer our clients protection we carry both public liability insurance and professional indemnity insurance and, as a member of the Institute of Fundraising, we abide by the Fundraising Code of Practice.


Natasha Roe MSc, MInstF (Dip)

Natasha is our founding director. Her background is as a published author and writer so much of our consultancy is based on language and words and the impact of communicating clearly in powerful, strong language. She holds an MSc in Charity Strategic Marketing and Fundraising with Distinction from Cass Business School and the Institute of Fundraising’s Diploma of Fundraising Management.

She is interested in creative music making and performing opportunities for young people and is a trustee of the Music of Life Foundation.


Alec Leggat

Alec has held sole and senior fundraising positions in the sector over the last 14 years, raising million of pounds. He uses his strategic experience and insight to advise non-profit organisations on how to develop mixed fundraising approaches or to fundraise for specific areas of work. His work is based on aligning organisations’ visions and values to donors’ interests – thereby bringing the donor closer to the cause.

He has a parallel interest in storytelling through photography and is documenting local food production in south east London.


Anne Bennett

Anne draws on experience has included working at national policy and political levels, with boards of FTSE100 companies, and with distinct bodies such as global faith organisations, campaign groups, professional and academic institutions, unions and regulators. She leads on governance and organisational development programmes.

Ruth Harrison

Ruth has held senior fundraising and programme management roles in charities and social enterprises. Her experience spans creative and digital development and delivery, business development and strategic planning, brand, marketing and communications management and project initiation and management.

Ruth has a particular interest in arts and cultural organisations and is a trustee for Little Green Pig.

Laura Moreton-Griffiths

Laura is a project manager. She has a wide range of experience covering market research, social media development, event organisation, marketing, promotion, client management, administration and financial management.

Laura is also a practising artist working in south east London and beyond.

Federico Ippoliti

Federico has a strong experience in prospect research, prospect management and CRM database management. He has worked across different areas of the not-for-profit sector within many Major Gifts fundraising teams in the UK, ranging from charities, higher education institutions and arts organisations.

Federico is interested in arts and international development, managing a small charity in Italy promoting responsible tourism.