Blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

How to measure the things that matter

Thursday, October 20th, 2016

Evaluating communications Four years ago, at the first workshop I ran at the DSC charity writing and communications training days a participant called Rose asked me:  When evaluating communications, how do you know you are measuring the things that matter rather than just measuring the things you expect to see? It was a good question. […]

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Four questions to ask about rebranding

Tuesday, September 20th, 2016

“Successful brands grow. They don’t stand still… “They take account of the world around them and the changing expectations of their audiences. They evolve, without losing what is in the heart and soul of the organisation.”  (Grounds 2005) Charities are set up to bring about social change – and that takes time. It is therefore […]

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Defining and understanding charity branding

Wednesday, July 13th, 2016

What do you mean by charity branding? The language of branding does not fit with charity values! Branding – it’s a dirty word! My trustees don’t understand branding. Supporters and funders do not support us spending money on branding. Any of these sound familiar? Yet research has established that branding can bring many benefits to […]

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Can branding benefit small charities?

Friday, May 13th, 2016

  Branding works for the big boys but can it work for small charities too? Here’s the full text of a blog I wrote for Civil Society… “Branding should be a critical issue for charities because it has been shown to impact dramatically on income.” (Hudson, 2008) vs Brand is perceived as a cost not […]

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