Blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Evaluating annual reviews

Monday, May 1st, 2017

Extracts from this blog are included in the latest CharityComms guide to great Annual Reviews – A Year in the Life – but you can read the full text here. Thank you Jennifer Campbell for asking me to contribute to the CharityComms’ guide. The key to effectively evaluating annual reviews is planning. Too often the process […]

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Rebrand for Red Pencil revealed

Thursday, February 2nd, 2017

“Your organisation doesn’t stay still and your brand needs to adapt to reflect those changes.” We often start conversations with the charities we work with on rebranding project and we thought that we should apply that principle to Red Pencil too. Practice what we preach, etc. So on 23 September 2016 at the CharityComms’ inaugural […]

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Defining and understanding charity branding

Wednesday, July 13th, 2016

What do you mean by charity branding? The language of branding does not fit with charity values! Branding – it’s a dirty word! My trustees don’t understand branding. Supporters and funders do not support us spending money on branding. Any of these sound familiar? Yet research has established that branding can bring many benefits to […]

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Can branding benefit small charities?

Friday, May 13th, 2016

  Branding works for the big boys but can it work for small charities too? Here’s the full text of a blog I wrote for Civil Society… “Branding should be a critical issue for charities because it has been shown to impact dramatically on income.” (Hudson, 2008) vs Brand is perceived as a cost not […]

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