Blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Lining up the ducks

Wednesday, April 9th, 2014

(Couldn’t resist the Easter-themed picture) Systems and being systematic makes a significant difference to effective fundraising. This fundraising co-ordination spreadsheet has been developed by Red Pencil associate director, Alec Leggat, based on his hands-on experience of being the sole or senior fundraiser in small to medium-sized charities. It’s been used by other fundraisers too. It […]

Read More

What if brand matters?

Sunday, April 7th, 2013

We’ve noticed a few stories recently (eg Is branding a ‘driver for growth’ or a waste of funds? and DEC rebrand to increase fundraising) about how large charities are using their brands to help them stand out from the crowd and stay connected to their donors. This is supported by much of the academic research on charity […]

Read More