We connect your vision, mission and values to the every day operational reality of your work to develop and write strategies that are effective and measurable.
We work with organisations to define and write strategies using well-established planning tools that ensure your strategies are targeted, practical and measurable. We can write guides and action plans to help deliver and monitor strategic priorities on time and on budget.
“We’ve been impressed with the way that Red Pencil has got to grips with our organisation. You have helped us to write our three-year strategy and develop a new brand and website to support it. We feel more confident that we now have the right support in place to deliver our services effectively and efficiently.” Kirsty Rowlinson, Action Hampshire
Strategy clients include: Action Hampshire, Bassac (now Locality), Bedfordshire and Luton Community Foundation, Campaign for National Parks, Donald Woods Foundation, MyAware, National Empowerment Partnership, The Reading Agency and Skills – Third Sector (now Skills Effect)
We take your passion for your cause and tell donors about it in targeted and creative ways so that they understand why they should support your charity.
We can bring knowledge, skills and experience to help you communicate your passion and make connections with donors, whether they are trusts and foundations, individuals or corporates.
We provide all fundraising support activities including analysing your funding needs, prospect research for donors, conducting case studies, writing cases for support, devising fundraising campaigns, organising events, approaching donors and measuring the results.
“Red Pencil is expert in sustainable funding strategies, funding application techniques and meeting funders’ requirements. They are highly professional.” Jan Knight, Camden CAB Services
Fundraising clients include: Camden CAB, Ezer Leyoldos, Choice Support, Skills – Third Sector (now Skills Effect), Why Me? and Women and Children First
Our brand consultancy will help you maintain and create a brand that is built on and communicates the values of your organisation and the difference you make.
We help organisations develop good brand management and to rebrand – and sometimes both simultaneously.
We cover consultations with service users and beneficiaries, competitor analysis, developing a clear vision and can help set up strategies that put values at the heart of your organisation. We brief and work with creative and digital agencies, manage communications programmes and write guidelines to ensure your branding is applied consistently. We can also set up management systems.
“Red Pencil has worked strategically with us to develop and build our brand, including implementing our brand hierarchy and supporting us to embed our values into our culture and working practices. I highly recommend their services.” Penny Shapland-Chew, The Reading Agency
Brand clients include: Action Hampshire, Campaign for National Parks, Fair Train, Greenvoice, Minster Centre, Community Development Foundation’s National Empowerment Partnership, One Westminster, The Reading Agency, RedR, Skills – Third Sector (now Skills Effect) and Sound and Music
Our audits provide an objective analysis, from which you can understand your audiences, set objectives, coordinate activity and set up systems to save resources.
We combine our practical experience with professional tools to give you an objective analysis of your fundraising, communications or marketing programmes.
We conduct comprehensive desk research, literature reviews and analysis before actively engaging stakeholders and staff through methods such as surveys, face to face and phone interviews and focus groups, including focus groups for people with communications difficulties and disabilities.
“As we implement the recommendations of the audit, our beneficiaries gain from clearer, up-to-date, more relevant and accessible, and higher quality information. This is bringing efficiency savings to us and improving our reputation as an information provider.” Kathryn Quinton, The National Autistic Society
Audit clients include: Action Hampshire, Alzheimer’s Society, Community Alliance, The National Autistic Society, RedR, Saferworld, Skills – Third Sector (now Skills Effect), Tower Hamlets Healthy Borough Communications programme and Why Me?
We can help you use digital content and social platforms strategically so they help to achieve your business objectives and we develop and manage websites too.
We can write website and social media strategies that align digital content to your organisational goals and objectives or we can create content and manage digital projects.
We have commissioned and managed new websites, set up social media accounts, written guidance on managing social platforms, established methods for listening to and sharing digital content and run training sessions.
All our digital strategies and project development are informed by your analytics and metrics – who is engaging with you, how they are doing that – and moving them to what you would like them to do.
“Working with Red Pencil was a joy. They got to grips with the requirements and challenges of this new, high profile initiative very quickly and acted like an extra member of the team: exactly what I needed at the time. Red Pencil helped us establish what was needed and produced excellent content to fit the brief.” Melior Whitear, Dementia Friends
Digital clients include: Action Hampshire, Dementia Friends from Alzheimer’s Society, entitledto, Lambeth Voluntary Action, Fair Train, fishneedwater, Kids, Protimos, PRS Members’ Fund, Skills – Third Sector (now Skills Effect), The Reading Agency, Turn2us and Women and Children First
We can write stories that bring the work of your organisation to life, connect people to your cause and build and maintain your organisation’s reputation.
We have over 20 years of writing and editing experience that we use to help identify your best stories and tell them in the most effective way to engage people and get them to take action – whether that is acting on your advice, taking up a service, joining your organisation or making a donation.
We have turned organisations’ stories into, among other things, web content, newsletters, factsheets, advocacy publications, direct mailings, marketing materials, catalogues, annual reviews, cases for support, campaigns and fundraising bids. We also have experience of writing commercial books.
“Your services were exemplary. The feedback on the publication has been very positive with many comments received on its readability and the fact that you brought the stories to life.” Janice Leung, Community Alliance
Storytelling clients include: Action Hampshire, Bassac (now Locality), Campaign for National Parks, Community Alliance, Institute of Voluntary Action Research, Gaia Active, Granada TV, ITV, Kids, One Plus One, RedR, Skills – Third Sector (now Skills Effect), Streatham & Clapham School and Women and Children First