The Reading Agency

Interim digital brand management – The Reading Agency

We are currently providing interim digital brand consultancy to The Reading Agency leading on the online and offline brand strategy and implementation. This includes bringing all programmes into a brand architecture, including a £1m young people’s volunteering programme, a reading challenge for less confident adult readers and World Book Night. We are also supporting the development and delivery of the wider digital strategy.

During the last seven years we have researched new markets, written brand guidelines, launched an electronic newsletter and written digital communications and marketing strategies. We are currently project managing the Reading Groups for Everyone website – The Reading Agency’s online reading groups campaign – and leading the next stage of its strategy and digital development.

Digital and website development clients include: Action Hampshire, Dementia Friends from Alzheimer’s Society, entitledto, Lambeth Voluntary Action, Fair Train, fishneedwater, Kids, Protimos, PRS Members’ Fund, Skills – Third Sector (now Skills Effect), Reading Groups for Everyone, The Reading Agency, Turn2us and Women and Children First.

Open Project

“Red Pencil is a popular contributor to our team. You are very supportive of colleagues and very flexible in how you work with individuals and teams. I highly recommend you.” Penny Shapland-Chew, HR Director, The Reading Agency

News Update


News update – Directory of Social Change training

We are running workshops on Writing an effective communications strategy and Evaluating your communications on 30 October at the Charity Writing and Communications Training Days.

Read our blog and book.

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Red Pencil blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also pass on things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Dr Simon Davey

Dr Simon Davey

Simon is an IT and digital transformation consultant, including change management and business development. Most of his work is with technology and young people – sometimes at the same time! He is an Associate at the Cass Centre for Charity Effectiveness, a Freeman with the Worshipful Company of Management Consultants and runs Omega Alpha consultancy.

He is passionate about young people’s education opportunities and serves as a school governor.


Anne Bennett

Anne Bennett

Anne draws on experience has included working at national policy and political levels, with boards of FTSE100 companies, and with distinct bodies such as global faith organisations, campaign groups, professional and academic institutions, unions and regulators.

She leads on governance and organisational development programmes and specialises in using ‘whole systems’ to achieve complex social change.

Alec Leggat

Alec Leggat

Alec has held sole and senior fundraising positions in the sector over the last 14 years, raising million of pounds. He uses his strategic experience and insight to advise non-profit organisations on how to develop mixed fundraising approaches or to fundraise for specific areas of work. His work is based on aligning organisations’ visions and values to donors’ interests – thereby bringing the donor closer to the cause.

He has a parallel interest in storytelling through photography and is documenting local food production in south east London.


Natasha Roe

Natasha Roe MSc, MInstF (Dip)

Natasha is our founding director. She works across strategy development, income generation, marketing, brand and communications. She holds an MSc in Charity Strategic Marketing and Fundraising with Distinction from Cass Business School and the Institute of Fundraising’s Diploma of Fundraising Management.

She has recently been welcomed as a Liveryman into the Worshipful Company of Management Consultants.


About Red Pencil

We know experts in organisational development, change management, business modelling, IT and digital transformation, PR, graphic design and prospect research – and a semiotician too! Meet some of them below. So if you have a project you think we can help with please get in touch

In safe hands

To offer our clients protection we carry both public liability insurance and professional indemnity insurance and, as a member of the Institute of Fundraising, we abide by the Fundraising Code of Practice.

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