On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Our highlights from the DSC charity writing and communications conference

Thursday, October 30th, 2014

We were lucky enough to be invited to speak at this year’s Directory of Social Change’s Charity Writing and Communications conference. Ruth and I had a great time there – thank you to everyone who came to our sessions brimming with ideas and ready to contribute. We’ve been delighted to see the conversations and feedback […]

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Hudson vs Merrilees – the battle of brands and income generation

Wednesday, July 2nd, 2014

“Branding should be a critical issue for charities because it has been shown to impact dramatically on income.” (Hudson, 2008) vs “Brand is seen as a cost not a strategic investment.” (Merrilees, 2007) Sound familiar? As a bit of a self-confessed non-profit brand nerd I had been spotting quite a lot of articles in the […]

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Lining up the ducks

Wednesday, April 9th, 2014

(Couldn’t resist the Easter-themed picture) Systems and being systematic makes a significant difference to effective fundraising. This fundraising co-ordination spreadsheet has been developed by Red Pencil associate director, Alec Leggat, based on his hands-on experience of being the sole or senior fundraiser in small to medium-sized charities. It’s been used by other fundraisers too. It […]

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What if brand matters?

Sunday, April 7th, 2013

We’ve noticed a few stories recently (eg Is branding a ‘driver for growth’ or a waste of funds? and DEC rebrand to increase fundraising) about how large charities are using their brands to help them stand out from the crowd and stay connected to their donors. This is supported by much of the academic research on charity […]

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