Founding director
Natasha founded Red Pencil in 2002 after a decade as a writer and editor, including running the social action unit at London Weekend Television connecting programme audiences with London’s voluntary sector. (“This was well before social media – I’ve even been responsible for LWT’s teletext weekend help pages!”)
She works across strategy development, income generation, marketing, branding and communications. Her academic background reflects her commitment to bringing evidence-based thinking to each commission she works on. She holds an MSc in Charity Strategic Marketing and Fundraising (Distinction) from Bayes Business School and the Chartered Institute of Fundraising’s Diploma of Fundraising Management.
Natasha is a Visiting Lecturer at Bayes Business School and has published research on non-profit branding in the Journal of Non-Profit Education Leadership.
Closer to home, she sits on the board of Multi-Story Orchestra. A local arts charity where young people collaborate with professional musicians to tell their stories, from its home on a car park rooftop in Peckham.
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