We know experts in organisational development, business modelling, IT and digital transformation, PR, graphic design and prospect research – and a semiotician too! Meet some of them below. So if you have a project you think we can help with please get in touch
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Founding director
Natasha founded Red Pencil in 2002 after a decade as a writer and editor, including running the social action unit at London Weekend Television connecting programme audiences with London’s voluntary sector. (“This was well before social media – I’ve even been responsible for LWT’s teletext weekend help pages!”)
She works across strategy development, income generation, marketing, branding and communications. Her academic background reflects her commitment to bringing evidence-based thinking to each commission she works on. She holds an MSc in Charity Strategic Marketing and Fundraising (Distinction) from Bayes Business School and the Chartered Institute of Fundraising’s Diploma of Fundraising Management.
Natasha is a Visiting Lecturer at Bayes Business School and has published research on non-profit branding in the Journal of Non-Profit Education Leadership.
Closer to home, she sits on the board of Multi-Story Orchestra. A local arts charity where young people collaborate with professional musicians to tell their stories, from its home on a car park rooftop in Peckham.
Strategic grants fundraiser
Alec has held sole and senior fundraising positions in the sector over the last 25 years, raising millions of pounds. He uses strategic experience and insight to advise non-profit organisations on how to develop mixed fundraising approaches or to fundraise for specific areas of work.
His work is based on aligning organisations’ visions and values to donors’ interests – thereby bringing the donor closer to the cause and making it more difficult for potential grant funders to say ‘no’. He has brought this approach to organisations including Refugee Action, Gingerbread, and Noah’s Ark Children’s Hospice.
He has a parallel interest in storytelling through photography and is a Fellow of the RSA. He is a trustee of London Writers Centre.
Major gifts fundraiser
Teresa has been fundraising for over 25 years. With expertise across a range of disciplines, her primary experience is in high value giving, with high-net-worth individuals, corporates and in trusts and foundations. In-house she raised major gifts income at Parkinson’s UK from £700k to £5.2m over 8 years.
She creates the tools, environment and culture necessary for professional, successful high value fundraising. This includes developing cases for support, data management strategies, cross-team processes as well as coaching teams and senior leadership in the ways of building fantastic donor relationships. She has brought these skills to both household names such as Marie Curie, Help the Aged and smaller charities such as the MND Association and St Elizabeth Hospice.
Teresa is a Fellow of the Chartered Institute of Fundraising and has a Masters in Charity Marketing and Fundraising from Bayes Business School (Merit).
Digital technology
Simon is an IT and digital transformation consultant, including change management and business development. Most of his work is with technology and young people – sometimes at the same time!
He was a long-standing Associate at the Centre for Charity Effectiveness housed in Bayes Business School, he is very active Freeman with the Worshipful Company of Management Consultants and runs Dr Simon Davey digital consultancy. If your project needs an analysis of your systems and practical digital action plans to achieve your goals and impact, then we team up with Simon to make this happen.
He is passionate about young people’s education opportunities and serves as a school governor.
Conceptual visual brand designer
Helen has extensive experience creating engaging brand led communications that work with purpose led organisations to build campaigns for social equality, environmental awareness and behaviour change strategies.
Helen has worked for a number of highly reputable London design agencies producing rebrands for RNIB, Parkinson’s UK and The Stroke Association. While Helen was at The Team brand and communications agency, she was part of the design team to establish the rebrand of Joseph Rowntree Foundation and the Joseph Rowntree Housing Trust; supporting the organisation to have consistency and distinction across a multiple of audience segmentations.
Helen has worked independently for 10 years, during this time she has been appointed to support the important phases of brand implementation to The Alzheimer’s Society, Pancreatic Cancer UK. Helen brings intuitive understanding to her clients needs, gets under the skin of the target audience and delivers brand solutions that work to deliver distinction and credibility.
Strategic communications
Sarah began her career as a journalist for the BBC before moving into marketing and communications in the local government and the charity sector.
Her deep understanding of storytelling and natural instincts for communications and understanding audiences make her a huge asset to the team.
Her experience of delivering communications in the charity sector helps bridge the gap between strategic thinking and the reality of putting plans in place and balancing resources.