Blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Our project management logic model

Monday, April 4th, 2022

We are big fans of the logic model at Red Pencil. This stems from our team’s experience of using logic models to design programmes for international NGOs. We have used logic models to develop fundraising, communications, marketing and digital strategies. We have also used them to design whole-organisation strategies and evaluation frameworks. Doug, formerly of Engineers […]

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Carnegie UK Trust rebrand launch

Wednesday, August 11th, 2021

On the anniversary of the death of Carnegie UK Trust’s founder, philanthropist Andrew Carnegie, the foundation has launched a rebrand and new strategy. I am thrilled to share this news as Helen Holden of HHolden Design and I have been working with Carnegie UK for the last five months. Helen and I work together to […]

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Four questions to ask about rebranding

Monday, February 8th, 2021

“Successful brands grow. They don’t stand still… “They take account of the world around them and the changing expectations of their audiences. They evolve, without losing what is in the heart and soul of the organisation.”  (Grounds 2005) Charities are set up to bring about social change – and that takes time. It is therefore […]

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Charity branding – a rebrand for Carers Trust CPN

Friday, August 14th, 2020

  In our latest charity branding project, we have worked with Helen Holden Design on the rebrand of Carers Trust Cambridgeshire, Peterborough and Norfolk. From Monday 15 July, Carers Trust CPN will become Caring Together. We chose ‘caring’ to bring both the support the charity offers to carers and the services they provide for people […]

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