Bumping this post – as I’ve had quite a lot of questions recently about how to prioritise services and products – and this is a good, simple tool to get the discussions started. It is flexible enough to be used across a whole organisation or within different teams. Get in touch if you have any […]
Read More“Successful brands grow. They don’t stand still… “They take account of the world around them and the changing expectations of their audiences. They evolve, without losing what is in the heart and soul of the organisation.” (Grounds 2005) Charities are set up to bring about social change – and that takes time. It is therefore […]
Read MoreEvaluating communications Four years ago, at the first workshop I ran at the DSC charity writing and communications training days a participant called Rose asked me: When evaluating communications, how do you know you are measuring the things that matter rather than just measuring the things you expect to see? It was a good question. […]
Read MoreWe are big fans of the logic model at Red Pencil. This stems from our team’s experience of using logic models to design programmes for international NGOs and through using them to design strategies and impact measuring tools. We have used a logic model to design strategies across fundraising, communications, marketing and digital. We have used […]
Read More