Keeping strategy simple It can feel daunting when faced with writing a communications, fundraising, marketing or other flavour of strategy. But we are big fans of keeping strategy writing simple and visual. Particularly for smaller organisations where most of your energies and time is focussed on frontline delivery. Understanding that there are logical steps to […]
Read MoreWe are big fans of the logic model at Red Pencil. This stems from our team’s experience of using logic models to design programmes for international NGOs. We have used logic models to develop fundraising, communications, marketing and digital strategies. We have also used them to design whole-organisation strategies and evaluation frameworks. Doug, formerly of Engineers […]
Read MoreCan we use gaming and streaming to grow fundraising and help reach our strategic audiences? We are at the early stages of this research project for Mind but it is proving really interesting. Working with Emily Hayes from Semiotics for Brands, we have gone from curious but confused to engaged and excited in a very […]
Read More“Successful brands grow. They don’t stand still… “They take account of the world around them and the changing expectations of their audiences. They evolve, without losing what is in the heart and soul of the organisation.” (Grounds 2005) Charities are set up to bring about social change – and that takes time. It is therefore […]
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