We connect your vision, mission and values to the every day operational reality of your work to develop and write strategies that are effective and measurable.
We work with organisations to define and write strategies using well-established planning tools that ensure your strategies are targeted, practical and measurable. We can write guides and action plans to help deliver and monitor strategic priorities on time and on budget.
“We’ve been impressed with the way that Red Pencil has got to grips with our organisation. You have helped us to write our three-year strategy and develop a new brand and website to support it. We feel more confident that we now have the right support in place to deliver our services effectively and efficiently.” Kirsty Rowlinson, Action Hampshire
We take your passion for your cause and match it to the funders and donors who also care about your cause.
We can analyse your income generation plans and make recommendations across all fundraising streams trusts and foundations, individuals or corporates, including enhanced marketing activities.
Our targeted and strategic approaches get results, even with charities that are new to fundraising or non-profits that have struggled to raise funds in the past.
“Red Pencil is expert in sustainable funding strategies, funding application techniques and meeting funders’ requirements. They are highly professional.” Liz Barclay, Chair, Camden Citizens’ Advice
Good brand management delivers tangible benefits including increased income, stronger partnerships and higher profile.
Our brand consultancy will help you maintain and create a brand that is built on and communicates the values of your organisation and the difference you make.
We help organisations develop good brand management and to rebrand – and sometimes both simultaneously.
“Red Pencil has worked strategically with us to develop and build our brand, including implementing our brand hierarchy and supporting us to embed our values into our culture and working practices. I highly recommend their services.” Penny Shapland-Chew, The Reading Agency
Our consultancy projects are built on research and insights – so that all recommendations are evidenced based.
We blend a range of quantitative research methods with qualitative to probe your stakeholders’ knowledge and attitudes to your work and how they are engaging with you. This includes running focus groups for audiences with additional needs and co-producing consultation with marginalised communities. We combine our practical experience with professional tools to give you an objective analysis.
“As we implement the recommendations of the audit, our beneficiaries gain from clearer, up-to-date, more relevant and accessible, and higher quality information. This is bringing efficiency savings to us and improving our reputation as an information provider.” Kathryn Quinton, The National Autistic Society
We can help you use digital content and social media strategically to achieve business objectives. We manage website development projects, writing digital content strategies and write digital content.
All our digital strategies and project development are informed by your analytics and metrics – who is engaging with you, how they are doing that – and moving them to what you would like them to do.
“Working with Red Pencil was a joy. They got to grips with the requirements and challenges of this new, high profile initiative very quickly and acted like an extra member of the team: exactly what I needed at the time. Red Pencil helped us establish what was needed and produced excellent content to fit the brief.” Melior Whitear, Dementia Friends
We can write stories that bring the work of your organisation to life, connect people to your cause and build and maintain your organisation’s reputation.
We have over 20 years of writing and editing experience that we use to help identify your best stories and tell them in the most effective way to engage people and get them to take action – whether that is acting on your advice, taking up a service, joining your organisation or making a donation.
“The feedback from the latest storytelling session you ran for us has all been very positive. We are going to fundraise to get you back again to run some more! After years of thinking about it, I think I might now know how to tell our organisation’s story.” Mark Freeman, Cambridge CVS