Bumping this post – as I’ve had quite a lot of questions recently about how to prioritise services and products – and this is a good, simple tool to get the discussions started. It is flexible enough to be used across a whole organisation or within different teams. Get in touch if you have any questions – email@example.com
Always nice to start the new year with a new client and on very blustery day in the second week of January I headed to very blustery Brighton for our first meeting with Community Works. We are going to be working with them to write a marketing and communications strategy, develop a brand architecture and take photos to start a photo bank.
That first meeting was in preparation for a two interactive staff workshops and the consultation with their members and other stakeholders that will provide the bedrock for writing the communications strategy. The following week it was back to run the first of those workshops to look at the context for Community Works using a PEST analysis and then to analyse the strengths and weaknesses within the team to make the most of the opportunities and address the threats using a TOWS analysis (a variation on the more common SWOT analysis). We also used the non-profit portfolio template to understand the current status of the products and services so that we would have a better understanding of the marketing and communications strategy required to support them.
Hoping that Brighton won’t be quite so blustery when we are back later this month for the second workshop which will look at communications channels, audiences and messages.