The Reading Agency

Interim digital brand management – The Reading Agency

We are currently providing interim digital brand consultancy to The Reading Agency leading on the online and offline brand strategy and implementation. This includes bringing all programmes into a brand architecture, including a £1m young people’s volunteering programme, a reading challenge for less confident adult readers and World Book Night. We are also supporting the development and delivery of the wider digital strategy.

During the last seven years we have researched new markets, written brand guidelines, launched an electronic newsletter and written digital communications and marketing strategies. We are currently project managing the Reading Groups for Everyone website – The Reading Agency’s online reading groups campaign – and leading the next stage of its strategy and digital development.

Digital and website development clients include: Action Hampshire, Dementia Friends from Alzheimer’s Society, entitledto, Lambeth Voluntary Action, Fair Train, fishneedwater, Kids, Protimos, PRS Members’ Fund, Skills – Third Sector (now Skills Effect), Reading Groups for Everyone, The Reading Agency, Turn2us and Women and Children First.

Open Project

“Red Pencil is a popular contributor to our team. You are very supportive of colleagues and very flexible in how you work with individuals and teams. I highly recommend you.” Penny Shapland-Chew, HR Director, The Reading Agency

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