The Reading Agency
Interim digital brand management – The Reading Agency
We are currently providing interim digital brand consultancy to The Reading Agency leading on the online and offline brand strategy and implementation. This includes bringing all programmes into a brand architecture, including a £1m young people’s volunteering programme, a reading challenge for less confident adult readers and World Book Night. We are also supporting the development and delivery of the wider digital strategy.
During the last seven years we have researched new markets, written brand guidelines, launched an electronic newsletter and written digital communications and marketing strategies. We are currently project managing the Reading Groups for Everyone website – The Reading Agency’s online reading groups campaign – and leading the next stage of its strategy and digital development.
Digital and website development clients include: Action Hampshire, Dementia Friends from Alzheimer’s Society, entitledto, Lambeth Voluntary Action, Fair Train, fishneedwater, Kids, Protimos, PRS Members’ Fund, Skills – Third Sector (now Skills Effect), Reading Groups for Everyone, The Reading Agency, Turn2us and Women and Children First.
“Red Pencil is a popular contributor to our team. You are very supportive of colleagues and very flexible in how you work with individuals and teams. I highly recommend you.” Penny Shapland-Chew, HR Director, The Reading Agency
Engineers Without Borders
Fundraising and communications strategy – Engineers Without Borders
We won a commission to work with Engineers Without Borders to carry out an audit of their fundraising and communications before writing an integrated fundraising and communications strategy. We worked in interactive session with the staff team to interrogate the operating environment for EWB-UK and its fundraising relationships before presenting a comprehensive report to the Board. Typically we would start writing strategies by looking at the organisational outcomes (the desired change) and outputs (how change will be measured) and then align fundraising and communications activities to those organisational objectives. However, Engineers Without Border was ‘between’ strategy development stages so we used a Theory of Change approach to align recommended fundraising and communications activities to established best practice in those areas.
Fundraising clients include: Adfam, Bedford and Luton Community Foundation, Camden Citizen’s Advice Bureau, Ezer Leyoldos, Choice Support, Why Me? and Women and Children First
‘We commissioned Red Pencil to comprehensively review our approach to fundraising and communications, something that was much needed in light of numerous unsuccessful funding bids, a disinterested membership and a key message that was confusing to an external audience. We still have much to do but Red Pencil’s work, particularly the outputs and tools provided, have given us independent and impartial evidence to support the changes we need to make and a solid starting position from which to build.’
