Our project management logic model

Written on April 4, 2022 at 5:31 pm, by Natasha

We are big fans of the logic model at Red Pencil. This stems from our team’s experience of using logic models to design programmes for international NGOs. We have used logic models to develop fundraising, communications, marketing and digital strategies. We have also used them to design whole-organisation strategies and evaluation frameworks. Doug, formerly of Engineers […]

Carnegie UK Trust rebrand launch

Written on August 11, 2021 at 5:40 pm, by Natasha

On the anniversary of the death of Carnegie UK Trust’s founder, philanthropist Andrew Carnegie, the foundation has launched a rebrand and new strategy. I am thrilled to share this news as Helen Holden of HHolden Design and I have been working with Carnegie UK for the last five months. Helen and I work together to […]

Four questions to ask about rebranding

Written on February 8, 2021 at 12:22 am, by Natasha

“Successful brands grow. They don’t stand still… “They take account of the world around them and the changing expectations of their audiences. They evolve, without losing what is in the heart and soul of the organisation.”  (Grounds 2005) Charities are set up to bring about social change – and that takes time. It is therefore […]

Charity branding – a rebrand for Carers Trust CPN

Written on August 14, 2020 at 11:53 am, by Natasha

  In our latest charity branding project, we have worked with Helen Holden Design on the rebrand of Carers Trust Cambridgeshire, Peterborough and Norfolk. From Monday 15 July, Carers Trust CPN will become Caring Together. We chose ‘caring’ to bring both the support the charity offers to carers and the services they provide for people […]

Using the non-profit portfolio sort

Written on January 3, 2019 at 1:03 am, by Natasha

Bumping this post – as I’ve had quite a lot of questions recently about how to prioritise services and products – and this is a good, simple tool to get the discussions started. It is flexible enough to be used across a whole organisation or within different teams. Get in touch if you have any […]

How to measure the things that matter

Written on October 20, 2018 at 11:12 am, by Natasha

Evaluating communications Four years ago, at the first workshop I ran at the DSC charity writing and communications training days a participant called Rose asked me:  When evaluating communications, how do you know you are measuring the things that matter rather than just measuring the things you expect to see? It was a good question. […]

Evaluating annual reviews

Written on May 1, 2017 at 4:25 pm, by Natasha

Extracts from this blog are included in the latest CharityComms guide to great Annual Reviews – A Year in the Life – but you can read the full text here. Thank you Jennifer Campbell for asking me to contribute to the CharityComms’ guide. The key to effectively evaluating annual reviews is planning. Too often the process […]

Beginning with the end in mind

Written on February 11, 2017 at 5:40 pm, by Natasha

The Theory of Change approach to writing communications strategies Back by popular demand! Here’s a copy of the blog post that I wrote for the Directory of Social Change for the Charity Writing and Communications training days in 2015 – now to be re-run for the 2016 training days. Everyone I know who works in charity communications […]

Rebrand for Red Pencil revealed

Written on February 2, 2017 at 4:56 pm, by Natasha

“Your organisation doesn’t stay still and your brand needs to adapt to reflect those changes.” We often start conversations with the charities we work with on rebranding project and we thought that we should apply that principle to Red Pencil too. Practice what we preach, etc. So on 23 September 2016 at the CharityComms’ inaugural […]

Defining and understanding charity branding

Written on July 13, 2016 at 4:50 pm, by Natasha

What do you mean by charity branding? The language of branding does not fit with charity values! Branding – it’s a dirty word! My trustees don’t understand branding. Supporters and funders do not support us spending money on branding. Any of these sound familiar? Yet research has established that branding can bring many benefits to […]

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