Blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Defining and understanding charity branding

Wednesday, July 13th, 2016

What do you mean by charity branding? The language of branding does not fit with charity values! Branding – it’s a dirty word! My trustees don’t understand branding. Supporters and funders do not support us spending money on branding. Any of these sound familiar? Yet research has established that branding can bring many benefits to […]

Read More

Using Theory of Change to write communications strategies

Thursday, June 2nd, 2016

We are big fans of writing communications strategies using a Theory of Change model. It also works for marketing and fundraising strategies as well as whole organisational strategy development! Theory of Change was first incubated in the international development world where funders like DFID needed charities to demonstrate clearly and tangibly how their programmes changed […]

Read More

Can branding benefit small charities?

Friday, May 13th, 2016

  Branding works for the big boys but can it work for small charities too? Here’s the full text of a blog I wrote for Civil Society… “Branding should be a critical issue for charities because it has been shown to impact dramatically on income.” (Hudson, 2008) vs Brand is perceived as a cost not […]

Read More

 Happy 13 Birthday Red Pencil – we’re officially a teenager now

Friday, November 13th, 2015

    Poised midway between reflection and ambition, birthday’s shine a particular light on a moment in time. Here’s the story of Red Pencil and how we got to where we are now. The birth of Red Pencil Red Pencil was set up when the remaining regional television companies were taken over by Granada and Carlton […]

Read More