We are big fans of writing communications strategies using a Theory of Change model. It also works for marketing and fundraising strategies as well as whole organisational strategy development! Theory of Change was first incubated in the international development world where charities to demonstrate clearly and tangibly how their programmes saved lives but these days […]
Read MoreEvaluating communications Four years ago, at the first workshop I ran at the DSC charity writing and communications training days a participant called Rose asked me: When evaluating communications, how do you know you are measuring the things that matter rather than just measuring the things you expect to see? It was a good question. […]
Read More“Branding should be a critical issue for charities because it has been shown to impact dramatically on income.” (Hudson, 2008) vs “Brand is seen as a cost not a strategic investment.” (Merrilees, 2007) Sound familiar? As a bit of a self-confessed non-profit brand nerd I had been spotting quite a lot of articles in the […]
Read More“Your organisation doesn’t stay still and your brand needs to adapt to reflect those changes.” We often start conversations with the charities we work with on rebranding project and we thought that we should apply that principle to Red Pencil too. Practice what we preach, etc. So on 23 September 2016 at the CharityComms’ inaugural […]
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