Evaluating communications Four years ago, at the first workshop I ran at the DSC charity writing and communications training days a participant called Rose asked me: When evaluating communications, how do you know you are measuring the things that matter rather than just measuring the things you expect to see? It was a good question. […]
Read MoreWe are big fans of the logic model at Red Pencil. This stems from our team’s experience of using logic models to design programmes for international NGOs and through using them to design strategies and impact measuring tools. We have used a logic model to design strategies across fundraising, communications, marketing and digital. We have used […]
Read MoreExtracts from this blog are included in the latest CharityComms guide to great Annual Reviews – A Year in the Life – but you can read the full text here. Thank you Jennifer Campbell for asking me to contribute to the CharityComms’ guide. The key to effectively evaluating annual reviews is planning. Too often the process […]
Read MoreThe Theory of Change approach to writing communications strategies Back by popular demand! Here’s a copy of the blog post that I wrote for the Directory of Social Change for the Charity Writing and Communications training days in 2015 – now to be re-run for the 2016 training days. Everyone I know who works in charity communications […]
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