Extracts from this blog are included in the latest CharityComms guide to great Annual Reviews – A Year in the Life – but you can read the full text here. Thank you Jennifer Campbell for asking me to contribute to the CharityComms’ guide. The key to effectively evaluating annual reviews is planning. Too often the process […]
Read MoreThe Theory of Change approach to writing communications strategies Back by popular demand! Here’s a copy of the blog post that I wrote for the Directory of Social Change for the Charity Writing and Communications training days in 2015 – now to be re-run for the 2016 training days. Everyone I know who works in charity communications […]
Read More“Your organisation doesn’t stay still and your brand needs to adapt to reflect those changes.” We often start conversations with the charities we work with on rebranding project and we thought that we should apply that principle to Red Pencil too. Practice what we preach, etc. So on 23 September 2016 at the CharityComms’ inaugural […]
Read MoreWhat do you mean by charity branding? The language of branding does not fit with charity values! Branding – it’s a dirty word! My trustees don’t understand branding. Supporters and funders do not support us spending money on branding. Any of these sound familiar? Yet research has established that branding can bring many benefits to […]
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