Blog

On our blog we share news and talk about some of the projects that we are working on currently. We will also share things that we find interesting. If you’ve got anything you’d like to share with us – please get in touch.

Overcoming charity brand barriers without big budgets

Friday, July 10th, 2015

Last week I ran a workshop at the Building A Brand That Delivers conference based on Small Charity Brand Survey research I’d carried out with Cass Business School. There was a very lively discussion on the charity brand barriers that my research had identified and people shared their experiences of brand barriers in their organisations […]

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Charity rebranding – a case study

Thursday, July 9th, 2015

Charity rebranding using the brand management continuum with Community Action Hampshire Community Action Hampshire knew their brand needed refreshing, or possibly rebranding, or maybe an update, but what sort of update and what did that mean? We took the charity brand management continuum along to a staff meeting asked them where they wanted to be. The […]

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Disruptive thinking with Greenwich Dance

Thursday, May 21st, 2015

We are really pleased to have won the commission to carry out a brand review for Greenwich Dance. Part of the brief includes using ‘disruptive thinking’ techniques to creatively review Greenwich Dance’s brand and ensure they are able to commission a new visual identity that captures the organisation’s history and carries them into the future. […]

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Branding in Small Charities – the results

Sunday, May 10th, 2015

There is a huge amount of academic research into charity brands – but it is typically carried out with the very largest charities, often the top 10 or 100 by income. Only one published study had looked into branding in small charities – but had not defined what the researchers meant by ‘small’. Many of […]

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