Poised midway between reflection and ambition, birthday’s shine a particular light on a moment in time. Here’s the story of Red Pencil and how we got to where we are now. The birth of Red Pencil Red Pencil was set up when the remaining regional television companies were taken over by Granada and Carlton […]
Read MoreThere is a huge amount of academic research into charity brands – but it is typically carried out with the very largest charities, often the top 10 or 100 by income. Only one published study had looked into branding in small charities – but had not defined what the researchers meant by ‘small’. Many of […]
Read MoreThe Small Charity Brand Survey safely installed in the poster presentation section of the international non-profit marketing conference, ARNOVA, in Denver next to some interesting work on the brothels of Bogata. It was an amazing experience and hopefully the start of the next phase of work on small charity branding. The next step is likely […]
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