Written on July 2, 2020 at 1:12 PM, by chris
“Branding should be a critical issue for charities because it has been shown to impact dramatically on income.” (Hudson, 2008) vs “Brand is seen as a cost not a strategic investment.” (Merrilees, 2007) Sound familiar? As a bit of a self-confessed non-profit brand nerd I had been spotting quite a lot of articles in the […]
Written on February 2, 2017 at 4:56 PM, by Natasha
“Your organisation doesn’t stay still and your brand needs to adapt to reflect those changes.” We often start conversations with the charities we work with on rebranding project and we thought that we should apply that principle to Red Pencil too. Practice what we preach, etc. So on 23 September 2016 at the CharityComms’ inaugural […]
Written on November 13, 2015 at 3:53 PM, by Natasha
Poised midway between reflection and ambition, birthday’s shine a particular light on a moment in time. Here’s the story of Red Pencil and how we got to where we are now. The birth of Red Pencil Red Pencil was set up when the remaining regional television companies were taken over by Granada and Carlton […]
Written on May 10, 2015 at 12:19 PM, by Natasha
There is a huge amount of academic research into charity brands – but it is typically carried out with the very largest charities, often the top 10 or 100 by income. Only one published study had looked into branding in small charities – but had not defined what the researchers meant by ‘small’. Many of […]
Written on December 1, 2014 at 10:09 PM, by Natasha
The Small Charity Brand Survey safely installed in the poster presentation section of the international non-profit marketing conference, ARNOVA, in Denver next to some interesting work on the brothels of Bogata. It was an amazing experience and hopefully the start of the next phase of work on small charity branding. The next step is likely […]
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