Keeping strategy simple It can feel daunting when faced with writing a communications, fundraising, marketing or other flavour of strategy. But we are big fans of keeping strategy writing simple and visual. Particularly for smaller organisations where most of your energies and time is focussed on frontline delivery. Understanding that there are logical steps to […]
Read MoreCan we use gaming and streaming to grow fundraising and help reach our strategic audiences? We are at the early stages of this research project for Mind but it is proving really interesting. Working with Emily Hayes from Semiotics for Brands, we have gone from curious but confused to engaged and excited in a very […]
Read MoreThis rebrand was unusual. It was driven by the tragic death of a very special young girl. Emilia, or Lia as she preferred to be called, is the daughter of two trustees at Lucy Air Ambulance for Children who died suddenly last September. She was five. Her parents, Patrick and Melissa Schoennagel, wanted to channel […]
Read MoreIn our latest charity branding project, we have worked with Helen Holden Design on the rebrand of Carers Trust Cambridgeshire, Peterborough and Norfolk. From Monday 15 July, Carers Trust CPN will become Caring Together. We chose ‘caring’ to bring both the support the charity offers to carers and the services they provide for people […]
Read More