We are big fans of the logic model at Red Pencil. This stems from our team’s experience of using logic models to design programmes for international NGOs. We have used logic models to develop fundraising, communications, marketing and digital strategies. We have also used them to design whole-organisation strategies and evaluation frameworks. Doug, formerly of Engineers […]
Read MoreOn the anniversary of the death of Carnegie UK Trust’s founder, philanthropist Andrew Carnegie, the foundation has launched a rebrand and new strategy. I am thrilled to share this news as Helen Holden of HHolden Design and I have been working with Carnegie UK for the last five months. Helen and I work together to […]
Read MoreWe are big fans of writing communications strategies using a Theory of Change model. It also works for marketing and fundraising strategies as well as whole organisational strategy development! Theory of Change was first incubated in the international development world where charities to demonstrate clearly and tangibly how their programmes saved lives but these days […]
Read More“Successful brands grow. They don’t stand still… “They take account of the world around them and the changing expectations of their audiences. They evolve, without losing what is in the heart and soul of the organisation.” (Grounds 2005) Charities are set up to bring about social change – and that takes time. It is therefore […]
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